Magazines and Newspapers

General Information

The magazine and newspaper departments based at our Croydon Head Office fulfil the following functions:

• Principal contact point for Publishers/Distributors
• Hold a regular schedule of Publisher meetings
• Monitor sales and unsolds performance
• Select new titles - this includes the introduction of new Publishers
• Agree and support specific sales initiatives/promotions
• Drive sales development activity by title
• Centrally buy selected product
• Determine titles, based on revenue content, where orders are automatically regulated to customers
• Monitor performance of new products and market sectors
• Support and influence Dawson News field based sales team activities

National Newspapers

Dawson News deal with all of the major newspaper publishers including Express Newspapers, Financial Times, Guardian, Independent, Mail Newspapers, News International, Telegraph, The Sport and Trinity Mirror. We distribute in excess of 600 million Daily newspapers and 100 million Sunday newspapers every year.

Despite the rising popularity of other forms of media, which has contributed to the decline in newspaper readership, the publishers have reacted to this through aggressive pricing and strategic promotional activity nationwide.

We support all types of publisher promotions from money off vouchers to poster displays.

Regional Newspapers

Dawson News provides a range of services to an increasing number of Regional publishers. Services include:

• Collection of product from print site
• Packing and distribution
• Copy Allocation
• Returns collection and processing
• Invoicing and credit control
• Sales reports and information - paper and electronic format
• Free newspapers - collection from print site and delivery to agents/ supervisors/ distributors
• Leaflets - collation, packing and delivery to agents/ supervisors/ distributors

International Titles

Dawson News currently distributes approximately 400 International newspapers and 300 International magazines.

In our experience, retailers often have difficulties sourcing these titles. If you are a retailer and wish to locate a particular title, please contact your local Dawson News branch (see Branch Information). They should be able to either supply your order or, if we do not handle the title i.e. if it is a subscription only title, we will do our best to provide an address and number so that you can contact the publishers direct.

Magazines

Dawson News handles a huge variety of magazine titles ranging from the popular women's weeklies and TV listings, through to some very specialist magazines. The performance of the magazine market is dependent on a variety of factors - new launch activity, social/economic trends, seasonality. If a topic is made popular by television for example, the magazine market will capitalise by publishing accordingly. Or if a good new launch opens up a sector then other titles follow and the sector expands. A good example of this was the Men's Lifestyle sector. This sector was virtually non-existent until the mid 1990's when it exploded due to a series of new launches, some of which showed year on year increases in net sales of more than 300% in the first years of circulation. It is essential that the magazine market continues to support New Launches as they are the lifeblood of the industry.